Software Development
A software development company. Five services, one team.
We build Floral Gray LMS, run performance marketing on Google, Meta and LinkedIn, and build custom ERP systems, mobile apps, and SEO & AEO services — designed, built and supported by one in-house team, not handed between agencies.
What We Build
Each one, built the same way
Floral Gray LMS
Our flagship product: a secure learning platform with custom-branded native apps, device login limits and an isolated backend per client.
Explore Floral Gray LMS →Performance Marketing
Google Search, Meta and LinkedIn campaigns, managed in-house and focused on quality leads matched to your niche.
Performance marketing services →ERP Development
Custom ERP systems built around your workflow, or integrated with the systems — including Floral Gray LMS — that you already run.
ERP development services →Mobile App Development
Native iOS and Android apps, built by the same team that ships Floral Gray LMS across five platforms.
Mobile app development services →SEO & AEO Services
SEO for search engines, plus AEO so your business shows up in AI answers too. The same approach is live on this website.
SEO services →Why A Software House
One team, not a chain of agencies
- We use our own playbook. Floral Gray LMS is built, sold and supported by the same team that would build your ERP or app — not a portfolio piece, a running product.
- Design, build and SEO under one roof. No handing your project between separate agencies that don’t talk to each other.
- Built to integrate, not replace. New systems are designed to work with what you already run, including Floral Gray LMS.
- Straightforward pricing. Project-scoped quotes, no published rate card, no surprise add-ons.
FAQ
Questions about working with us
What does Floral Gray actually build?
Floral Gray LMS: a secure learning platform for institutes and independent teachers. Performance marketing on Google, Meta and LinkedIn. Custom ERP systems. Native mobile apps. SEO and AEO ranking services. All five, run by the same in-house team.
Do you only build learning platforms?
No. LMS is one product we build and sell ourselves, which is also proof of how we work: a full native app suite, a secure backend, and an admin dashboard, built in-house. ERP systems, mobile apps and performance marketing accounts for other businesses follow the same process.
Can a new ERP or app integrate with our existing systems?
Yes. We design custom ERPs and apps to integrate with what you already run, including Floral Gray LMS if you use it, rather than asking you to replace everything at once.
Do you have case studies or client references?
Performance marketing is an active, ongoing part of what we run, managing real Google, Meta and LinkedIn accounts — though we’re not sharing specific client numbers here. For LMS, ERP, mobile and SEO/AEO work, we’re a young software house without published case studies yet; what we can show you is Floral Gray LMS itself, live, in a free demo.
How is a project priced?
Project-based, scoped to what you need — we don’t publish a rate card, the same way we don’t for LMS. Tell us what you’re building and we’ll send a quote.
Tell us what you’re building.
Whether it’s performance marketing, an ERP, a mobile app, SEO and AEO, or you just want to see Floral Gray LMS first, email us and we’ll get back to you.