Performance Marketing
A performance marketing agency built for quality leads
Floral Gray is a performance marketing agency running Google Search, Meta (Facebook & Instagram), and LinkedIn campaigns for businesses globally. We manage the accounts ourselves, and we build targeting around your niche so the leads that come in are ones your sales team actually wants to call.
Google Search
Google Search campaigns
Capture the people already searching for what you sell.
Intent-first targeting
Search campaigns go after people actively looking for your product or service, not a cold audience that has to be convinced you exist.
Ongoing account management
Keywords, bids, ad copy and negative keywords are managed continuously, not set once and left alone.
Meta Ads
Facebook & Instagram ads
Reach and retarget audiences at scale across Meta’s network.
Audience building
Campaigns built around your actual customer profile, not just broad interest targeting.
Creative that fits the platform
Ad formats suited to feed, Stories and Reels, tested and refined against real performance data.
LinkedIn marketing
The platform of choice for B2B and professional-services leads.
Account and role-based targeting
Reach the job titles, industries and company sizes that actually buy from you.
Lead gen built for B2B sales cycles
Campaigns designed for a longer consideration window, not an impulse click.
Lead Quality
Leads matched to your niche
The real goal isn’t clicks. It’s leads your sales team wants to call.
Targeting built around your business
Audience, geography, budget signals and intent are set up around the specific niche you sell into, not a generic template.
Qualification, not just volume
We’d rather send you fewer leads that convert than a larger number that don’t fit what you sell.
Process
How a performance marketing account runs
Audit & strategy
We review your niche, offer and past campaigns, and set targets.
Build & launch
Campaigns go live across the platforms that fit your audience.
Optimize
Targeting, budget and creative are adjusted against real performance data.
Report & scale
You see what’s working, and budget shifts toward it.
FAQ
Performance marketing questions
What platforms do you run performance marketing on?
Google Search campaigns, Meta ads (Facebook and Instagram), and LinkedIn marketing. We run and manage these as ongoing accounts, not one-off campaigns.
What counts as a “quality” lead?
One that actually fits your business: the right industry, budget, location and intent for what you sell. We build targeting and qualification around your niche instead of optimizing for the cheapest click, which tends to bring volume without buyers.
Do you work with businesses outside your home market?
Yes. Performance marketing runs wherever your customers search, scroll or browse — Google, Meta and LinkedIn all operate globally, and so do we.
How is performance marketing different from your SEO & AEO service?
SEO and AEO earn visibility over time, for free, once you rank. Performance marketing buys visibility immediately through paid campaigns. Most businesses that work with us for one eventually ask about the other; see our SEO & AEO services.
How is performance marketing priced?
Management fees are project or retainer-based, separate from your ad spend (which goes directly to Google, Meta or LinkedIn). We don’t publish a rate card; tell us your goals and rough budget and we’ll send a quote.
Do you manage the ad accounts, or just advise?
We manage the accounts directly: campaign setup, targeting, creative, budget allocation and ongoing optimization. You get visibility into what’s running and what it’s producing.
Tell us about your niche and your goals.
Email us your industry, target audience and rough budget, and we’ll come back with a plan and a quote.