Software House · LMS · Marketing · ERP · Mobile · SEO & AEO
We build software.
Five specialties, one team.
Floral Gray is a software house. We design, build and support Floral Gray LMS, run performance marketing on Google, Meta and LinkedIn, and build custom ERP systems, mobile apps, and SEO & AEO ranking services — in-house, end to end.
What We Build
Five lines of work. One in-house team.
Floral Gray LMS
A secure learning management system: custom-branded native apps, device login limits, and an isolated backend per client.
Explore Floral Gray LMS →Performance Marketing
Google Search, Meta and LinkedIn campaigns, managed in-house and focused on quality leads matched to your niche.
Performance marketing services →ERP Development
Custom ERP systems built around your workflow, or integrated with the systems you already run.
ERP development services →Mobile App Development
Native iOS and Android apps, built by the same team that ships Floral Gray LMS across five platforms.
Mobile app development services →SEO & AEO Services
SEO for search engines, plus AEO so your business shows up in AI answers too. The same approach runs on this site.
SEO services →Why A Software House
One team, not a chain of agencies
- We use our own playbook. Floral Gray LMS is built, sold and supported by the same team that would build your ERP or app — not a portfolio piece, a running product.
- Design, build and SEO under one roof. No handing your project between separate agencies that don’t talk to each other.
- Built to integrate, not replace. New systems are designed to work with what you already run, including Floral Gray LMS.
- Straightforward pricing. Project-scoped quotes, no published rate card, no surprise add-ons.
Our Flagship Product
The clearest proof: Floral Gray LMS
We don’t have client case studies yet. What we have is a real, working product: a secure learning management system for institutes and independent teachers, with native apps on five platforms and security controls built in from day one — including live listings on the App Store, Google Play and the Microsoft Store.
Floral Gray LMS
Built by us.
Run by you.
Custom-branded apps, device login limits, and an isolated backend — for institutes and independent teachers.
See the LMSFAQ
Frequently asked questions
What does Floral Gray actually build?
Software, end to end. Floral Gray LMS: a secure learning management system for institutes and independent teachers. Performance marketing on Google, Meta and LinkedIn. Custom ERP systems. Native mobile apps. SEO and AEO ranking services. All five, run by one in-house team.
Is Floral Gray LMS your only product?
No. It’s our flagship, most established product, and the clearest proof of how we build — but we run performance marketing accounts and take on ERP, mobile app and SEO/AEO projects for other businesses the same way. See all our services.
Do you run paid ad campaigns, or just build software?
Both. Performance marketing is a core service: we manage Google Search, Meta, and LinkedIn accounts, focused on quality leads matched to your niche, anywhere in the world.
Can you build us a custom ERP or mobile app?
Yes. We design and build ERP systems and native mobile apps in-house, scoped to your business rather than a template. ERP development and mobile app development have their own pages with details.
Do you have case studies or client references?
Performance marketing is an active, ongoing part of what we run, managing real ad accounts — though we’re not sharing specific client numbers here. For LMS, ERP, mobile and SEO/AEO work, we’re a young software house without published case studies yet; what we can show you is Floral Gray LMS itself, live, in a free demo.
How much does a project cost?
Depends on scope. LMS is priced per enrolled student, batch by batch. Performance marketing, ERP, mobile app and SEO/AEO work is scoped per project. We don’t publish a rate card for any of it; tell us what you need and we’ll send a quote.
How do I get started?
Book a free demo if you want to see Floral Gray LMS, or email us about a performance marketing, ERP, app or SEO/AEO project and we’ll reply with next steps.
Tell us what you’re building.
Book a free demo of Floral Gray LMS, or email us about a performance marketing, ERP, mobile app, or SEO & AEO project.